Blog
Guides for shop owners and marketers on AI visibility and GEO.
GEOSeptember 2, 20268 min read
GEO didn't replace SEO, and a store doesn't need a separate budget for it. This article separates what's still plain SEO - crawlable pages, honest Product schema, current sitemaps, content that answers the question - from the handful of things that are actually new: letting AI crawlers in, a short llms.txt, and measuring whether a store gets named in an answer instead of only where it ranks.
Read more →AI answersSeptember 2, 20269 min read
Google AI Overviews now sit above the results shoppers used to scroll through, mixing a short written summary with a row of product cards. This guide separates the two tracks behind that box - crawled and cited pages versus Merchant Center product data - and covers what SEO still applies, what Product schema still helps, and how to check whether a store gets named.
Read more →MeasurementSeptember 2, 20268 min read
A store owner asks ChatGPT where to buy something in their own category and a marketplace or a bigger chain gets named instead of them. This article explains why a personal chat is not a measurement, what cold prompts and share of voice actually show, and what to fix on the site before expecting a different answer.
Read more →MeasurementAugust 20, 20267 min read
ChatGPT, Gemini, and AI Overviews now answer the shopping questions Google used to own. This guide shows how to measure whether your store gets named - mention rate, share of voice, sources, and the weekly rhythm that turns AI answers into a channel you can actually manage.
Read more →GEOAugust 19, 20267 min read
Generative engines now recommend products before shoppers open a search page. This checklist covers llms.txt, AI crawler access, Product schema, and content depth - the seven fixes that decide whether ChatGPT, Gemini, and AI Overviews can find, read, and cite your store.
Read more →AI answersAugust 18, 20268 min read
ChatGPT answers shopping questions with a short list of named stores, not a results page. This article explains cold prompts versus branded prompts, how retrieval and citations shape which stores get named, and a simple weekly method to check and improve a store's visibility in AI answers.
Read more →